Art Director
Responsible for concept development and creative direction for print advertising, collateral and sales promotion. Brand identity for national and international accounts. Website development and design. All this and I'm still able to make my own coffee.

Why Fat-free (also known as no BS)?
Egos are a waste of time and time is short. You, me, and the lady in red who's juggling a marriage, kids, job, mortgage, 3 dogs and a fish named Bubbles could use a little less sugar coating and a whole heaping spoonful of "now that's what I'm talkin' about."

I've got ideas about a dozen ideas swirling around in my head right now. Perfect strategy, pure concepts and brain busting ideas are today's Splenda™ and it may be the only thing that will wake people up in the morning.

So, this may be the perfect relationship.
You need great advertising. I need money.