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Tãobem Sleepwear
Client:
Tãobem Pijamas
Project:
Bruna Faria + Joel Designer
About this project:
The goal was develop the positioning, marketing plan, name, and identity for a new brand in the pajama segment.
My collaboration for this project:
Create a design project that highlights that pajamas don’t have to be worn just for sleeping, tailored for people who have their own style and enjoy feeling comfortable and well-dressed everywhere, at all times.
This was such an incredible project! We handled everything from research and strategy to naming and visual identity. We truly built the brand from the ground up.
Based in Goiás, Brazil, the goal was to break away from the conventional. We wanted to show that pajamas aren’t just for sleeping—they should be worn without rules, whenever and wherever you want.
TãoBem celebrates the freedom to be whoever you want to be through comfortable, thoughtfully designed products. It’s all about that special feeling, from the touch of the fabric to every interaction with their customers.
Bruna Faria
Business Strategist & Project Manager
![[RGB] Logo TãoBem_Versão VERTICAL - Sem descritivo.jpg](https://static.wixstatic.com/media/e1735a_c9d9bd0c00f647e798b7defe05eb7db9~mv2.jpg/v1/fill/w_980,h_783,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BRGB%5D%20Logo%20T%C3%A3oBem_Vers%C3%A3o%20VERTICAL%20-%20Sem%20descritivo.jpg)
Pajamas for life.
Stylish, whether sleeping or awake!
No embarrassment, just style, with family, with friends. What matters is feeling good!
Statement:
We know that life is increasingly busy, so valuing every moment of relaxation and rest is essential.
And being well-dressed in all these moments of life doesn’t need rules. Because we dress how we are, and we are unique.
Between choosing comfort and beauty, we choose both. Pajamas? Who said they’re just for sleeping? We want to feel cozy all the time, anywhere.
No embarrassment, just style, with family, with friends. What matters is feeling good!
![[APRES]-Sacola.png](https://static.wixstatic.com/media/e1735a_e82acaed40ba4b23b6a0a47dfcdc6c43~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Sacola.png)
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![[APRES]-Tag.png](https://static.wixstatic.com/media/e1735a_364a4ea1dbee445a8a428f7e3b2671fb~mv2.png/v1/crop/x_328,y_0,w_1097,h_1080/fill/w_560,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Tag.png)
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![[APRES]-Caixa.png](https://static.wixstatic.com/media/e1735a_015b74d7215645aeaa76bb2b3bf43c4d~mv2.png/v1/crop/x_0,y_232,w_1920,h_498/fill/w_980,h_254,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Caixa.png)
![[APRES]-Website.png](https://static.wixstatic.com/media/e1735a_73f2e21501104e7686464eab3c492349~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Website.png)
![[APRES]-Saco-pano.png](https://static.wixstatic.com/media/e1735a_9c5c308e4e78485285377fa2da3e44c1~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Saco-pano.png)
![[APRES]-Estampas.png](https://static.wixstatic.com/media/e1735a_d7dc1fcb8dce43a4b96fd53d164469ed~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAPRES%5D-Estampas.png)
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