PROJECT:THECLINIC | joeldesigner

BRAND STG

TheClinic

Employer:
The Clinic - Aesthetic & Wellness Clinic

Design:
Joel Designer

Naming:
Samuel Almeida & Camilla Flores

Brand Strategy:
Joel Designer + Samuel Almeida & Camilla Flores

About this project:
The objective here was develop a brand identity for an aesthetic procedures clinic located in Goiânia, Brazil.

The solution:
Creating a design project that establishes a brand identity with a unique personality, reflecting a meticulous service tailored to individuals seeking well-being through aesthetic procedures. This process involved benchmarking to identify local competitor behavior, alongside an analysis of major national and international brands to determine the best practices in brand communication.

Believing in beauty. Believing in you.

The world turns. Time flows. We change, and our beauty reflects that a reflection of who we are and how we feel.

Many try to define standards as this or that, but you know what? To us, 'being beautiful' means being yourself. Having the mindset to accept and care for ourselves through treatments, products, or lifestyle choices—is essential. It’s powerful.

Beauty lives within us and in our relationships. Guided by this belief, we celebrate what is authentic, integrating different expertise and perspectives that shift perceptions.

Because feeling good about yourself shouldn't be temporary, and beauty doesn't have to be superficial. TheClinic. Believing in beauty. Believing in you.

Statement:

Yo!

Call me now, lets work.

Text me

JOELDESIGNER